Welcome

In this book we’ll cover how to perform quantitative marketing using the R programming language. Whether you are a student searching for real world examples of quantitative marketing or you are a seasoned marketing analyst looking for new methods or ideas to implement at your place of work this is the book for you. First, we’ll cover how to intelligently approach a problem. Second, we’ll go into detail on how to implement a solution using the R programming language. Lastly, we will discuss how to influence marketing decisions via effective methods and communication.

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